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- 主辦單位：北京保健品化妝品協(xié)會(huì) 亞洲營(yíng)養(yǎng)健康產(chǎn)業(yè)促進(jìn)會(huì) 廣東省保健食品行業(yè)協(xié)會(huì) 中國(guó)健康產(chǎn)業(yè)發(fā)展聯(lián)盟
- 承辦單位：北京愛(ài)博國(guó)際展覽有限公司
- 支持單位：國(guó)健康食品協(xié)會(huì)山東分會(huì)
- 展會(huì)地址：中國(guó)國(guó)際展覽中心（老國(guó)展）
- 展館名稱：中國(guó)國(guó)際展覽中心（老國(guó)展）
- 會(huì)議時(shí)間：2017/11/17至2017/11/19
- 聯(lián) 系 人：王俊
- 電 話：18813192433
- 傳 真：
- E-mail：3579854312@qq.com
- 網(wǎng) 址：
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Organizer:
Beijing aibo International Exhibition co., LTD
Sponsored by:
Beijing Heath Products&Cosmetics Association
Guangdong Health Food Industry Association
The Strategic Alliance for the Medical & Healthcare Industry of China
Chamber of Urban Infrastructure
Health &Retirement Working Committee of All-China Federation of Industry &Committee Asia Nutrition & Health Industry Promotion
Asia Center for the Promotion of Economic & Trade Development
Support units:
China Health Food Association Shandong Branch
Special units:
Healthy Industry Working Committee of China
Market Committee of China Anti-aging Promoting Association
Special media
China Health Care, Health Times, China Food News, Popular Health News, CCTV Health Care Channel
——國(guó)家政策支持 把握發(fā)展機(jī)遇——
Supported by national policy Seize the developing opportunity
健康是促進(jìn)人的全面發(fā)展的必然要求，是經(jīng)濟(jì)社會(huì)發(fā)展的基礎(chǔ)條件。2016年8月，中共中央政治局審議通過(guò)“ 健康中國(guó)2030”規(guī)劃綱要，會(huì)議強(qiáng)調(diào)要以提高人民健康水平為核心，以普及健康生活、優(yōu)化健康服務(wù)、發(fā)展健康產(chǎn)業(yè)為重點(diǎn)，把健康融入所有政策，大幅提高健康水平。“健康中國(guó)”上升為國(guó)家戰(zhàn)略將全面推進(jìn)大健康產(chǎn)業(yè)發(fā)展，2013 年 10 月國(guó)務(wù)院印發(fā)《關(guān)于促進(jìn)健康服務(wù)業(yè)發(fā)展的若干意見(jiàn)》，明確提出到 2020 年，健康服務(wù)業(yè)總規(guī)模達(dá)到 8 萬(wàn)億元以上，專家認(rèn)為，營(yíng)養(yǎng)保健品在中國(guó)正逐步從高端消費(fèi)品、禮品轉(zhuǎn)變?yōu)樯攀碃I(yíng)養(yǎng)補(bǔ)充的必選品，預(yù)計(jì)整個(gè)行業(yè)將隨之進(jìn)入規(guī)模加速攀升階段。中國(guó)營(yíng)養(yǎng)保健食品行業(yè)將面臨重大發(fā)展機(jī)遇，前景光明！
Health is the necessary requirement for promoting the all-round development of human beings, it is also the fundamental condition of economic and social development. In August of 2016, the Political Bureau of the CPC Central Committee examined and approved the "Healthy China 2030" plan. The meeting stressed that we should take improving the level of the people's health as the core, popularizing the healthy living, optimizing the health service and developing health industry as the key points, integrate the health in all policies and significantly raise the level of health. Putting the "Healthy China"’ plan in the position of national strategy will comprehensively promote big health industry’s development. In October of 2013, the State Council issued The Several Opinions on Promoting the Development of Health Service, where it is put forward that in 2020, the total scale of health service shall grow to over 8 trillion yuan. The experts think that nutritional and healthy products in China are gradually shifting from high-end consuming goods and gifts into daily required dietary supplements , the whole industry scale is expected to get into the accelerating phase. China’s nutritional and healthy food industry will face a major development opportunity and a bright future!
——展會(huì)規(guī)模浩大 打造旗艦盛會(huì)——
Making effort to create an enormous exhibition and a flagship event
第十七屆北京國(guó)際營(yíng)養(yǎng)健康產(chǎn)業(yè)博覽會(huì)以“健康感動(dòng)生命——Health for life”為主題、以綠色健康為宗旨，得到了相關(guān)權(quán)威部門和業(yè)界的大力支持。此次博覽會(huì)預(yù)計(jì)展會(huì)面積達(dá)30000平方米，將有來(lái)自32個(gè)國(guó)家和地區(qū)的800家健康品牌企業(yè)參展，將為生產(chǎn)商與經(jīng)銷商、貿(mào)易商及終端客戶提供便捷的交流平臺(tái)，是廠家打開國(guó)內(nèi)外市場(chǎng)，展示推廣新產(chǎn)品、交流新技術(shù)的品牌盛會(huì)！歷經(jīng)16屆的沉淀，豐富的經(jīng)驗(yàn)、專業(yè)的運(yùn)作團(tuán)隊(duì)、龐大的數(shù)據(jù)資源等，能為您在地區(qū)品牌宣傳、開拓市場(chǎng)、產(chǎn)品推廣、商貿(mào)洽談等各方面提供最強(qiáng)有力的幫助。
Taking ‘Health for life’ as the theme, creating green and healthy lifestyle as the purpose, the 17th （Beijing） International Nutrition and Health Industry Expo obtained the substantial support from relevant authorities and industries. The expo owns an exhibition area of 30,000 square meters, expected to attract 800 brand enterprises specialized in healthy products coming from 32 countries and regions, which will will provide convenient communication platform for manufacturers , dealers, traders and end users. It will make a brand event for manufacturers to open the market at home and abroad, show and promote new products and new technologies! Through 16 years’ accumulation, our rich experience, professional operation team, huge data resources and so on will provide you the most powerful support in regional brand promotion, market development, product promotion, business negotiations and other various aspects.
——前瞻會(huì)議論壇 了解市場(chǎng)動(dòng)態(tài)——
Attend the meeting forum Get the market dynamic
● 2017中國(guó)健康產(chǎn)業(yè)發(fā)展創(chuàng)新高峰論壇，全面解讀中國(guó)健康產(chǎn)業(yè)市場(chǎng)發(fā)展趨勢(shì)。
● 2017中國(guó)中藥大健康產(chǎn)業(yè)研發(fā)高峰論壇，探討如何發(fā)揚(yáng)中藥保健品的國(guó)際優(yōu)勢(shì)。
● 保健品采購(gòu)商企業(yè)對(duì)接會(huì)，邀請(qǐng)采購(gòu)商與企業(yè)進(jìn)行精準(zhǔn)高效商貿(mào)對(duì)接。
● 互聯(lián)網(wǎng)+健康產(chǎn)業(yè)電商交流會(huì)，解析保健品電商的發(fā)展，助力企業(yè)進(jìn)駐電商渠道。
● 國(guó)家公共營(yíng)養(yǎng)師知識(shí)講座，提高參展商行業(yè)專業(yè)性，增強(qiáng)觀眾互動(dòng)。
● 優(yōu)質(zhì)參展企業(yè)獎(jiǎng)項(xiàng)評(píng)選大賽，提升品牌影響力，“十佳推薦品牌”“大會(huì)金獎(jiǎng)”等獎(jiǎng)項(xiàng)，具體詳情請(qǐng)咨詢大會(huì)組委會(huì)！
● 2017 China Health Industry Development and Innovation Summit Forum will present a new interpretation of the trend of China’s health industry market.
● 2017 Research and Development on TCM (Traditional Chinese Medicine) Summit Forum will discuss how to carry forward the international advantages of TCM health care products.
● Health Care Products Buyers Matchmaking Meeting will invite buyers and companies to conduct precise and efficient business docking.
● Internet + Health Industry E-business Communication Meeting will analyze the development of e-business in health industry, and help enterprises to use e-business channels to broaden market.
● National public nutritionists will make knowledge lectures to improve industry professionalism of exhibitors and strengthen the audience’s interaction.
● High Quality Exhibitors Selection Competition with awards settings like “Strongly Recommended Brands” “Golden Cup Prize” and so on, please consult the organizing committee for more information.
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——百家媒體聚焦 全面企業(yè)推廣——
Under the spotlight of media Promote the enterprise brand comprehensively
為了保證參展商參展效果最大化，全方位立體曝光，此次博覽會(huì)將繼續(xù)與國(guó)內(nèi)主流媒體、36家大型門戶網(wǎng)站、150家保健食品行業(yè)媒體及海外媒體戰(zhàn)略合作，進(jìn)一步深化合作內(nèi)容。
In order to maximize the exhibition effect, the expo will continue to conduct strategic and deeper cooperation with domestic mainstream media, 36 large websites, 150 health care food industry media and overseas media.
——多渠道觀眾組織 專業(yè)買家齊聚——
An extraordinary quantity of Professional buyers gather together
數(shù)據(jù)庫(kù)一對(duì)一邀約：
One-on -one invitation based on the audience database
（1）由市場(chǎng)人員根據(jù)龐大的數(shù)據(jù)庫(kù)進(jìn)行一對(duì)一參觀邀請(qǐng)，展會(huì)微信公眾號(hào)觀眾預(yù)登記，分別以寄函、電話、短信、微信、郵件等多方式傳遞邀請(qǐng)，跟進(jìn)重大采購(gòu)計(jì)劃買家，為其優(yōu)選推薦參展商，提供展會(huì)采購(gòu)服務(wù)。
Our marketing personnel will do the one-on -one invitation in accordance with the huge audience database by letters, phone calls, sms, Wechat, e-mail and so on. Also we will use WeChat public platform to help the visitors with pre-registration, follow up VIP buyers with major purchasing plan and provide professional purchasing service for them.
協(xié)會(huì)組團(tuán)組織：
Visitors group organized by associations:
（1）通過(guò)國(guó)家及地方協(xié)會(huì)、地方政府、食藥監(jiān)督局等主協(xié)辦單位對(duì)相關(guān)單位相關(guān)企業(yè)下發(fā)通知參觀文件。
Send audience invitation letters through the national and local association, local government,FDA(Food and Drug Admission) and other partners to related enterprise.
（2）與諸多食品生產(chǎn)、食品經(jīng)銷代理、批發(fā)零售、政府、超市、酒店等單位和消費(fèi)場(chǎng)所的采購(gòu)部門合作，引入專業(yè)觀眾報(bào)名參會(huì)。
Attract professional buyers to register and attend the expo through cooperation with purchasing department of lots of food producers, food distribution agents, wholesalers and retailers, governments, supermarkets, hotels and other consumption places.
展會(huì)宣傳推廣：
Promotion of the exhibition:
（1）印制邀請(qǐng)函、宣傳海報(bào)、促銷單頁(yè)、參觀券等，通過(guò)行業(yè)雜志投放，觀眾數(shù)據(jù)快遞等；
Print and give out invitation letters, posters, visit tickets , etc.
（2）通過(guò)專業(yè)媒體優(yōu)勢(shì)，在百家行內(nèi)網(wǎng)站、展業(yè)雜志發(fā)布信息；
Release information on professional related websites and magazines.
（3）通過(guò)舉辦采購(gòu)商大會(huì)和產(chǎn)品推介會(huì)、產(chǎn)業(yè)發(fā)展論壇等活動(dòng)吸引行業(yè)企業(yè)代表的參與，提高供貨商與買家溝通交流平臺(tái)；
Attract relevant enterprise representatives to participate in the exposition by holing purchaser assembly , product promotion meeting, industry development forums and other activities , thereby improving the communication platform for the suppliers and buyers.
——展品范圍——
Exhibits
● 保�。üδ埽┊a(chǎn)品
國(guó)家法定27種保健功效產(chǎn)品（藍(lán)帽子產(chǎn)品）、維生素礦物質(zhì)補(bǔ)充劑、海洋生物制品、膳食補(bǔ)充劑、魚油類、螺旋藻、輔酶Q10、破壁孢子、OEM合同訂制、益生菌產(chǎn)品等；
Functional products
27 kinds of health care products (blue cap products),vitamin and mineral supplements, marine biological products, dietary supplements, fish oil, spirulina, Q10,sporoderm-broken spores, OEM , probiotic products, etc.
● 營(yíng)養(yǎng)健康食品
保健食品、保健飲料、保健酒、功能保健茶、無(wú)糖食品、運(yùn)動(dòng)營(yíng)養(yǎng)品、酵素產(chǎn)品、低脂/低膽固醇食品、特膳食品等；
Nutritional and healthy food
Health care food, health care drinks, health care alcohol, functional tea, sugar free food, sports food, enzymes products, low fat/ low cholesterol food, food for special dietary uses, etc.
● 天然滋補(bǔ)類產(chǎn)品
阿膠產(chǎn)品、蜂產(chǎn)品、燕窩、海珍品、參茸產(chǎn)品、枸杞、營(yíng)養(yǎng)補(bǔ)充劑/配餐、花粉產(chǎn)品、美容養(yǎng)顏產(chǎn)品等；
Natural nourishing products
Donkey-hide gelatin products, bee products, bird's nest, marine products, ginseng, deer antler products, goji, nutritional supplements, Pollen products, etc.
● 中華中藥養(yǎng)生產(chǎn)品
原生中草藥材、中藥飲片、石斛、靈芝、瑪咖、冬蟲夏草、鹿茸、紅景天、藏紅花、憂遁草、民族特色藥物、原料及提取物等；
TCM products
Raw material herbal, Chinese herbal medicine, Dendrobium，ganoderma lucidum, maca, Chinese caterpillar fungus,deer antler products, Rhodiola Rosea, Saffron, Drooping Clinacanthus, Chinese herbal extract,etc.
● 健康技術(shù)與服務(wù)
中醫(yī)藥養(yǎng)生理療、保健咨詢機(jī)構(gòu)、中醫(yī)藥品牌服務(wù)機(jī)構(gòu)、健康體檢等健康服務(wù)機(jī)構(gòu)，媒體、相關(guān)協(xié)會(huì)、認(rèn)證機(jī)構(gòu)等；
Health care technology and service
TCM physical therapy, health care consulting agency, TCM brand service organization,health services,media, related association, certification bodies and so on.
● 生產(chǎn)包裝設(shè)備
食品生產(chǎn)設(shè)備、包裝設(shè)備、噴碼設(shè)備、制丸機(jī)、制粒機(jī)、壓片機(jī)、包裝材料等；
Production & Packaging Equipment
Food production equipment, packaging equipment, ink jet printer, , pill making machine, pelletizer, tablet machine, packaging materials, etc.
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——2016年展后報(bào)告——
Post show report of 2016 exhibition
一、展商：展覽面積20000平方米，匯聚展商500余家；來(lái)自32個(gè)國(guó)家和地區(qū)，國(guó)內(nèi)79%. 國(guó)外約21% （美國(guó)、日本、韓國(guó)、香港、臺(tái)灣、泰國(guó)、瑞士、挪威、加拿大、澳大利亞、馬來(lái)西亞等）
參展企業(yè)滿意度調(diào)查：上屆參展商帶來(lái)意向成交額達(dá)1.1億元！抽樣調(diào)查數(shù)據(jù)表明56%的展商認(rèn)為達(dá)到了預(yù)期效果，42%的展商對(duì)展會(huì)效果非常滿意、為其與專業(yè)觀眾搭建良好交流平臺(tái)，在當(dāng)?shù)卣业搅艘庀蚝献骰锇椋?span>
1. Exhibitor: The exhibition area is 20000 square meters. There is more than 500 exhibitors from 32 countries and regions, of which 79% from China mainland and 21% from abroad.
Exhibitors’ satisfaction survey: The exhibition brought the previous exhibitors intentional turnover amounting to 110 million yuan! Sampling survey data shows that 56% of the exhibitors got the desired effect, 42% of the exhibitors were very satisfied with the show.
二、觀眾：累計(jì)觀眾人次52611人，來(lái)自120個(gè)國(guó)家和地區(qū)，國(guó)內(nèi)82%，海外18%；
國(guó)內(nèi)觀眾地域分析：北京23%、東三省13%、天津10%、山東10%、華中11%、河北12%、華南7%、上海5%、西南5%、其他4%；
專業(yè)觀眾渠道分析：
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專業(yè)觀眾渠道 |
占比 |
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經(jīng)銷商、代理商、OEM貼牌商、貿(mào)易商 |
24% |
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KA賣場(chǎng)、連鎖超市、批發(fā)商、專賣店 |
18% |
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健康管理中心、中醫(yī)館、養(yǎng)生會(huì)所 |
11% |
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電商、微商、網(wǎng)絡(luò)平臺(tái)經(jīng)營(yíng)商 |
10% |
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行業(yè)協(xié)會(huì)/商會(huì) |
9% |
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連鎖藥店、單位藥店 |
9% |
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科研單位、�？圃盒�、愛(ài)健康人士 |
8% |
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政府、機(jī)關(guān)、事業(yè)單位 |
3% |
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投資機(jī)構(gòu)、金融機(jī)構(gòu) |
2% |
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媒體及其他 |
6% |
2. Audience: The total number of audience reached 52,611, from 120 countries and regions, of which 82% from China mainland and 18% from abroad.
Professional audience channel analysis:
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Professional audience channel analysis:
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Proportion |
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Dealers, agents, traders, OEM traders |
24% |
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KA supermarket, supermarket chains, wholesalers, exclusive stores |
18% |
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Health care center,TCM agency、health club |
11% |
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E-business,wechat business,Network operators |
10% |
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Association and Chamber of Commerce |
9% |
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Pharmacy |
9% |
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Research institute,college |
8% |
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Government and public institution |
3% |
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Investment and financial institution |
2% |
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Media and others |
6% |
——收費(fèi)標(biāo)準(zhǔn)——
● 展位費(fèi)用
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標(biāo)準(zhǔn)展位（3m x 3m） 9㎡展雙開口展位，展位高度2.5米，加高楣板，楣板制作，一張洽談桌，兩把椅子，220v電源插座一個(gè)，日光燈2支，地毯，清潔服務(wù)。 |
豪華展位 9㎡展雙開口展位，三個(gè)加高板，展位高度2.5米，楣板制作，一張洽談桌，兩把椅子，220v電源插座一個(gè)，日光燈2支，地毯，清潔服務(wù)。 |
特裝光地 展出場(chǎng)地、清潔服務(wù)、不包括展臺(tái)搭建制作費(fèi)，起租面積36㎡。 |
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國(guó)內(nèi)企業(yè) |
￥13800 |
國(guó)內(nèi)企業(yè) |
￥15800 |
國(guó)內(nèi)企業(yè) |
￥1080/㎡ |
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國(guó)外企業(yè) |
$3800 |
國(guó)外企業(yè) |
$4800 |
國(guó)外企業(yè) |
$380/㎡ |
Payment
Booth price list
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Standard booth(3m*3m) With 9㎡ of exhibit area and a height of 2.5 meters. Production of heightened fascia board. 1 negotiating desk, 2 chairs, 1 220V power socket, 2 fluorescent lamps, carpet, cleaning service provided. |
Luxury booth(3m*3m) Two-sides booth with an area of 9 ㎡. 3 wall panels of 2.5 metres high, production of fascia board, 2 chairs, 1 220V power socket, 2 fluorescent lamps, carpet, cleaning service provided. |
Special floor space Minimum 36 ㎡ for leasing. Containing exhibition area and cleaning service, exclude exhibition building fee. |
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for domestic companies |
￥13800 |
For domestic companies |
￥15800 |
For domestic companies |
￥1080 |
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For foreign companies |
$3800 |
For foreign companies |
$4800 |
For foreign companies |
$380 |
● 廣告費(fèi)用：
會(huì)刊及印刷品廣告：
|
會(huì)刊封面 |
會(huì)刊封面拉頁(yè) |
會(huì)刊封二 |
會(huì)刊彩頁(yè) |
內(nèi)頁(yè)整版 |
|
￥20000 |
￥18000 |
￥12000 |
￥5000 |
￥5000 |
|
參觀門票 |
參觀證 |
展商證 |
證件掛繩 |
館內(nèi)門柱 |
戶外立牌廣告 |
|
|
￥5000/萬(wàn)張 |
￥10000/萬(wàn)張 |
￥5000/千張 |
￥15000/萬(wàn)條 |
￥10000 |
￥20000 |
|
|
Catalog cover |
Folding cover page |
The second catalog cover |
Catalog color pages |
Whole page inside of the catalog |
|
￥20000 |
￥18000 |
￥12000 |
￥5000 |
￥5000 |
Advertisement price list
|
Audience ticket
|
Visiting card |
Exhibitor card |
Card sling |
Doorpost in the hall |
Outdoor standing board advertisement |
|
￥5000/10,000 pieces |
￥10000/10,000 pieces |
￥5000/1000 pieces |
￥15000/10,000 pieces |
￥10000 |
￥20000 |
Forum and product promotion meeting
|
product promotion meeting/technology communication meeting/investment promotion conference |
|
|
￥12000/hour |
|
|
Allocation of the conference room |
a conference hall with related facilities which can accommodate within 150 people |
|
guidance in the exhibition and Ads board position; broadcasting service and visitor organization |
|
參展程序及資質(zhì)審核：
1、參展的品種應(yīng)具備生產(chǎn)和經(jīng)營(yíng)有效期內(nèi)的《衛(wèi)生許可證》、《營(yíng)業(yè)執(zhí)照》、《商標(biāo)注冊(cè)證》、《商標(biāo)授權(quán)證》以及產(chǎn)品合法審批文件等。參展產(chǎn)品質(zhì)量經(jīng)過(guò)國(guó)家認(rèn)可檢測(cè)機(jī)構(gòu)檢測(cè)符合相關(guān)標(biāo)準(zhǔn)。
2、參展單位在選定展位后請(qǐng)認(rèn)真填寫《參展申請(qǐng)及合約表》，加蓋公章后傳真或郵寄至大會(huì)組委會(huì)秘書處，申請(qǐng)表一經(jīng)簽字蓋章后同具合同效力，傳真或復(fù)印件有效。
3、展位分配原則: 先申請(qǐng)、先付款、先確認(rèn) ! 為確保會(huì)場(chǎng)整體效果，主辦方保留最終調(diào)整展位的權(quán)利。
4、組委會(huì)會(huì)前30天將《參展手冊(cè)》（有關(guān)日程安排、展品運(yùn)輸、酒店接待、展臺(tái)搭建等事項(xiàng)）電子版至參展商。
Participation procedure:
1. Exhibitors must have valid Hygienic License, Business License, Products Approval Documents and other documents in accord with legal requirements. Quality of exhibits must be in line with corresponding regulations
2. After contacting the organizing committee and choosing booth position, exhibitors should fill in the Exhibition Application Form and Agreement Form, mail or fox the forms with your signatures to the organizing committee. This contact will be legally effective after being signed by both parties. Faxes or copies are valid.
3. Booth distribution principle: paid first, served first. The organizer reserves the right to adjust final booth for ensuring the whole effect of the exhibition.
4. The organizing committee will email or fax exhibitors the Exhibition Guide (containing schedule, exhibits transportation, hotel reception, booth building and so on) 30 days before the exhibition.
Beijing aibo International Exhibition co., LTD
Contact person：王俊（Mr. WANG）
Phone：+86 010 8327 6132
Mob：+86 18813192433
Email：3579854312@qq
